Welcome…

As a Creative Director and Design Lead I have over 18 years of experience in apparel and brand design.

I am an experienced Designer and Storyteller with a proven track record of creating, reimagining and building brands.

I have expert technical knowledge of product, raw materials and sourcing, manufacturing techniques and processes. My expertise include concept direction, trend analysis, print and color design & direction, sourcing, sketching and tech packs, technical fittings and garment construction, brand strategy and strategic brand architecture.

My strong understanding of both the retail & wholesale business allow me to identify product opportunities, offer innovative design solutions and optimize processes to build stronger product lines and teams.

Beyond my design experience I am honest, dedicated and incredibly hardworking. I am a team player as well as an inspiring team leader who champions success and growth.